YOUR NEXT CLIENT IS ON SOCIAL MEDIA

Social Media Marketing for Richmond Professionals

Content Creation + Content Strategy + Ad Management + Lead Generation

For Local RVA Professionals & Businesses Who Want Real Growth.

You’re not trying to reach everyone.
You’re trying to reach the right people — the ones who live here, work here, and choose businesses they trust in Richmond.

Local marketing isn’t about going viral.
It’s about being seen in your own community. Building real relationships. Showing up consistently so when someone needs what you offer, they think of you first.

I’m a Richmond local with 15 years of marketing experience. I understand how this market moves, what people respond to, and how to position your business so it connects — not just online, but in real life.

Online brands chase scale.
Local brands build reputation, trust, and steady bookings.

That takes a different kind of strategy — and that’s exactly what I create for RVA businesses ready to grow.

What Services Do I Provide?

I build customized packages tailored to each business’s unique needs.

Here are some elements of my services.

Build me a custom plan ⟶

  • • On-Site Content Recording (2–4 Hours) – Done For You
    I come to your location and professionally capture high-quality photo and video content tailored to your brand.

    • Use of Client-Submitted Photos & Videos
    Already capturing content? Perfect. I strategically repurpose and elevate your existing photos and videos into polished, engaging marketing assets.

    • Content Recording Training for You & Your Team
    I train you and your team on how to confidently record engaging content during your normal workday—so marketing feels natural, consistent, and never forced.

  • What You’ll Get: Included in SMM
    (ONE TIME ALSO AVAILABLE)

    • Deep dive into your brand, audience, and goals

    • Clear content pillars + messaging direction

    • Strategy tailored to your niche and local market

    • Posting plan that feels realistic and sustainable

    • Growth plan focused on bookings — not just likes

    • Actionable roadmap for the next 30–60 days

  • Built to attract real clients in [city] — not random views.

    • Reels / TikToks
    Local hooks, geo tags, and city-focused content that gets you seen by nearby buyers.

    • Feed Posts
    Authority-building posts that position you as the go-to in [city].

    • Carousels
    Educational, save-worthy content tailored to your local audience.

    • Story Content
    Behind-the-scenes, client features, and daily moments that keep you top of mind in your community.

    • Caption writing

    • Local hashtags & geotags

    • Posting & scheduling

    • Monthly consistency

  • Built to turn local attention into real inquiries.

    • Ad Management
    Targeted local ads to reach the right audience — not waste your budget.

    • Newsletters
    Branded monthly updates that keep your business top-of-mind in your community.

    • Email Campaigns
    Strategic emails that nurture leads and drive bookings.

    • ManyChat Automations
    DM flows that instantly respond, qualify, and capture local leads.

    • Custom Graphics
    Branded visuals for promotions, launches, and local campaigns.

I am a great fit if you’re a local business that:

  1. Relies on local customers to get booked

  2. Knows social media matters but doesn’t want to DIY it

  3. Has content sitting on their phone that never gets posted

  4. Wants visibility — not influencer fame

  5. Prefers working with someone who understands Richmond

You didn’t start your business to spend all day on Instagram, right?

You already have enough on your plate as a business owner. Let me take social media, email marketing and ad management off your hands so you can focus on what you do best—growing your business.

I handle the strategy and execution, so you get results without the overwhelm.

Hey, I’m Kay!

Founder. Girl mom. Coffee lover.
Passionate about creating content that’s both scroll-stopping and revenue-generating.

I began my marketing journey over 15 years ago, combining my background in architecture with a passion for strategy and design. I’ve always been drawn to structure, detail, and building things with purpose.

Since then, I’ve worked with dozens of brands, helping them grow through clear positioning, intentional content, and marketing strategies that actually drive results.

Today, I blend creativity with strategy to help businesses show up confidently online — with marketing that feels aligned, authentic, and built for sustainable growth.

Learn more about my services ⟶

Richmond Professionals & Business Owners

Let’s Work Together

Start Here ⟶

FOLLOW ME

EMAIL ME

@RichmondSocials

contact@socialsbykay.com